History of Emilio S. Lim Appliances
Emilio S. Lim Appliances (ESLA) was established in 1967 and built its reputation around personalized installment sales and making household appliances more attainable for Filipino families.
A 2010 Philippine Star profile described ESLA as celebrating its 43rd anniversary and reported that Jimmy Lim took over the business in 1992. During a period of prolonged power interruptions and economic difficulty, the company introduced a “no down payment” approach to help customers continue acquiring needed appliances.
Today, ESLA continues its long-standing focus on quality appliances, flexible financing, supplier partnerships and customer care while adapting to a modern, digital retail experience.
Mission
Our mission is to make quality and affordable home appliances more accessible to Filipino families by strengthening self-financing programs, continuously developing our people, building strong alliances with suppliers and manufacturers, and adapting through innovation so ESLA remains competitive while delivering dependable customer service.
Vision
Our vision is to be a trusted household name for quality and affordable appliances, recognized for dependable products, accessible financing, strong supplier partnerships and a customer experience that families can rely on for generations.
Corporate Structure
ESLA's operating structure is designed to connect leadership, commercial operations and customer support around one goal: delivering quality appliances and dependable service. The page below presents the functional structure at a high level.
What ESLA Stands For
- Quality and authentic home appliances
- Accessible and personalized installment options
- Long-term supplier and manufacturer relationships
- Continuous employee development
- Responsive customer and after-sales support
- Innovation that keeps the business relevant to changing customer needs
ESLA Through the Years
Photo highlights from ESLA's retail presence and online coverage. The gallery combines images already included in the ESLA site with online-source imagery and links back to the source pages.
